Ruth on the set of Masters of Reinvention

For Ruth Amos, making is about curiosity, creativity, and problem-solving — whether she’s building a giant electric toothbrush, testing out new tools, or bringing kids' wildest invention ideas to life.

Brand Collaborations

Ruth loves teaming up with brands that share her passion for innovation, storytelling, and a touch of the unexpected. From showcasing tools to creating unique builds, she brings authenticity and energy to every project. She has had the pleasure of working with brands like Disney, Aquafresh, and the BBC, creating engaging content that inspires creativity and celebrates the magic of making.

Television

As part of Masters of Reinvention on the Yesterday channel and Hannah Fry: Secret Genius of Modern Life, Ruth dives into creative challenges, transforming the ordinary into the extraordinary. Sharing the magic of making on screen is something she finds deeply rewarding, thriving on sparking curiosity in viewers of all ages.

Personal Projects

When she’s not on screen or building kids' ideas, Ruth can be found in her workshop, welding, problem-solving, and bringing slightly crazy ideas to life. From constructing a giant LEGO-inspired Christmas tree to DIYing a SawStop or even creating a futuristic LED skincare mask, she loves pushing boundaries and exploring new ideas. For Ruth, making is a chance to learn, innovate, and share the excitement that comes with creating something new.

 
 

Find more of Ruth’s making projects on her YouTube Channel.

 
 
 

Women in Welding

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Women in Welding is an initiative run with Lincoln Electric UK to help encourage young women into STEM roles and at the same time, help close the UK skills gap.

Ruth was instrumental in the concept of the Women In Welding Campaign, having worked closed with Lincoln Electric over the last few years, in 2021 she was announced as one of the brands UK ambassadors. As part of the campaign Lincoln Electric and their Ambassadors run hands on workshops allowing young people to experience welding first hand. The campaign launched in 2021 and has worked with schools and colleges across the country.